Since its inception in the late 1990s, ICANN has had the goal of increasing competition in the domain name market and reducing the strain on some of the burdened and overpopulated gTLDs through the addition of new gTLDs. ICANN has carried out two new gTLD application rounds, the first in 2000 saw the introduction of seven new gTLDs and the second in 2004, the introduction of six new gTLDs. These new gTLDs, however, did not have the desired effect. Consequently, ICANN’s Generic Names Supporting Organisation (GNSO), developed policy recommendations to guide ICANN’s introduction of further new gTLDs between December 2005 and September 2007. The most comprehensive and ambitious expansion of gTLDs in the history of the domain name system (DNS) was approved for implementation by ICANN’s Board in June 2008.